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@dietcoke

diet coke has been my favorite brand i have worked on so far.

 

diet coke's tov walks a fine line between sassy & snarky. right away, It was a natural fit for my own comedic pov. plus, i really do drink a lot of diet coke.

when it came to our instagram and twitter feeds, my goal was to create the most humorous content a coke brand could make. and, as you'll see, i fizzing nailed it.

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omg! 

how'd this

soda's twitter get so good?

basically, we were relatable and funny af.

we solidified our signature sassy social tov.

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we made everything way more fun, 

from waking up to working from home

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we connected with our community

& celebrated with our besties.

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we jumped into real-time conversations

with our takes on trending tweets.

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we even took risks...

for, like, the first time ever.

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designer memes

another way we expanded our content for @dietcoke was exploring my home planet:

the  world of memes.

but we wanted to serve up a little fizzing more than basic lo-fi memes...

 

our besties needed

designer memes.

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kthxbye.
kthxbye.
kthxbye.
kthxbye.
kthxbye.
kthxbye.
kthxbye.
kthxbye.
kthxbye.
kthxbye.