diet coke has been my favorite brand i have worked on so far.
diet coke's tov walks a fine line between sassy & snarky. right away, It was a natural fit for my own comedic pov. plus, i really do drink a lot of diet coke.
when it came to our instagram and twitter feeds, my goal was to create the most humorous content a coke brand could make. and, as you'll see, i fizzing nailed it.
soda's twitter get so good?
basically, we were relatable and funny af.
we solidified our signature sassy social tov.
we made everything way more fun,
from waking up to working from home
we connected with our community
& celebrated with our besties.
we jumped into real-time conversations
with our takes on trending tweets.
we even took risks...
for, like, the first time ever.
another way we expanded our content for @dietcoke was exploring my home planet:
the world of memes.
but we wanted to serve up a little fizzing more than basic lo-fi memes...
our besties needed