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@smartwater

smartwater went through a tonal and visual identity transformation from 2021-2022.

its first phase was a minimalist style coupled with a motivational, goop-esque social tov. 

accomplishments to be
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turn up the tranquility
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practice over perfection
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little moments big momentum
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then we made the viz younger & edgier while still appealing to smartwater's core audience.

wetter is better
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i zinc therefore i am
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let's mango
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sip sip summer
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plus it up
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sip snap win sip again
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