at first, we just made memes*
*shitposts about wet vitamins and opossums
then we launched our "nourish every you" campaign which encouraged vitaminwater's wet_fam to show off their multifaceted personalities with lots of fun & fan-focused social posts.
next lil nas x became the face of vitaminwater and took our content to the next level by launching vitaminwater's tiktok and racking up record-setting engagement and impressions.
finally, we tackled the all-too-frequent celestial event "mercury in retrograde" by turning it into wetrograde with vitaminwater's own version of astrology & horoscopes.