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at first, we just made memes*

*shitposts about wet vitamins and opossums

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then we launched our "nourish every you" campaign which encouraged vitaminwater's wet_fam to show off their multifaceted personalities with lots of fun & fan-focused social posts.

next lil nas x became the face of vitaminwater and took our content to the next level by launching vitaminwater's tiktok and racking up record-setting engagement and impressions.

finally, we tackled the all-too-frequent celestial event "mercury in retrograde" by turning it into wetrograde with vitaminwater's own version of astrology & horoscopes.

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